Fundraising isn’t nearly elevating cash one time. If it had been, we may promote t-shirts.
Fundraising is about connecting values – the values of donors with the values of your trigger.
Positive, there are occasions after we simply want the transactional. We have to pay the payments. However when all we do is transactional, we’ve got to maintain in search of new individuals to ask.
Our work is reworked after we have interaction within the deeper, much more rewarding, strategy of attending to know our donors and discovering out what they worth. We put down the megaphone and get to hear. We cease monologuing and begin asking questions. We be taught to be curious.
As fundraisers, we hearken to what motivates our donors. What they worth. What influence they need to have on this planet.
Then we advise matches that may exist with their values and our nonprofits.
That strikes our fundraising from one-time presents to life-long, rising investments.
So take the time to hearken to your donors. Be respectfully curious. Pleasantly ask “Why?” and “What does that imply?”
And watch your fundraising take off.
If you happen to aren’t comfy having these conversations, perhaps it is advisable to get in contact with your personal values. You are able to do that with a Values Stock at https://concordleadershipgroup.com/values/
