The twelfth version of the Blackbaud Peer-to-Peer Benchmark Report is right here! This report compares peer-to-peer (P2P) fundraising information from 2020, 2021, and 2022. As peer-to-peer fundraisers are all too conscious, these have been significantly disruptive years for the trade given the affect of COVID-19 on in-person occasions. So, we have been curious: What would the info inform us about three key questions?
- Have in-person occasions rebounded?
- Have folks modified the way in which they donate?
- What does the way forward for peer-to-peer fundraising seem like?
We encourage you to learn the complete report the place we dive into these questions and extra. If you’re brief on time, yow will discover a number of key highlights beneath that offers you immediate insights and motion suggestions on your work selling social good.
Key Takeaways
Fewer Whole Occasions
In comparison with a baseline of complete occasions in 2020, the overall variety of occasions declined by 18.8% in 2021 and by 15.4% in 2022. In different phrases, there have been fewer complete occasions within the final two years.
Is that this unhealthy information? Not essentially…
$$$$$ Is Up!
Income was approach up in 2022. The truth is, it was up by 23% in comparison with 2021! What’s unbelievable is that this development was pushed by extra folks taking part in occasions (a 29% improve from 2021 to 2022). So, organizations did a simpler job of driving participation and fundraising fairly than creating extra occasions.
New vs. Returning Contributors
Individuals who have been returning contributors raised extra money than brand-new folks in all classes. This can be a constant theme that the P2P trade has seen yearly, and it is smart. Returning contributors have completed this earlier than. They know the best way to fundraise, and their buddies and households are used to receiving requests for donations. That’s whyreturning contributors are so invaluable and nonprofits have to hold stewarding, participating, and speaking with P2P contributors in order that they hold coming again.
However don’t overlook the affect of recent contributors! This yr’s new participant is subsequent yr’s returning participant. Spend money on onboarding and training messaging streams to coach your new contributors each step of the way in which.
Learn extra:The right way to convert P2P occasion contributors into month-to-month donors
Walks/5Ks With no Registration Payment Are Nonetheless Enormous
Walks/5Ks with out registration charges made up the biggest class of occasions and contributors, accounting for 48% of all P2P fundraisers on Blackbaud TeamRaiser®.
Conversely, walks/5Ks with registration charges declined yr over yr in complete quantity, participation, and income. This might have been pushed by uncertainty in 2021-2022 about cancellation of occasions as a consequence of COVID-19 surges. This metric is one to look at for the long run.
Placing Benchmarks into Motion
So, what does all this imply for nonprofit P2P entrepreneurs and fundraisers? Right here’s what the info is telling us you need to prioritize:
- Register extra contributors: Nonprofits can develop income by rising participation of their occasions.
- Create a plan for reinforcing income: Rising the common reward measurement is one other technique to extend income.
- Can your P2P fundraisers ask for an even bigger reward?
- Can crew captains encourage their groups to ask for a bigger reward?
- Depend on management: Crew captains stay essential to the success of crew occasions. The very best crew captain has expertise, enthusiasm, and constant communication.
- It’s important to retain crew captains for future occasions
- It’s equally necessary to completely practice and onboard new crew captains
Learn extra: The right way to get artistic with exercise monitoring occasions
If you wish to dive deeper into the present state of P2P fundraising and see how your efficiency stacks up, the complete report is free and filled with suggestions to refine your group’s fundraising technique.
Obtain the complete Blackbaud Peer-to-Peer Benchmark Report at present.
