What the Queen of pop can educate you about advertising
I’m an enormous fan of Taylor Swift.
Not just for her music however her advertising prowess. Behind the glitz and glamour, Taylor is an exceptional businessperson. She understands advertising and private branding to an unbelievable degree.
Listed here are the enterprise and advertising classes I’ve realized from her.
#1: Lengthy-term considering and motion.
Taylor Swift launched her first tune when she was 14 years previous.
She’s by no means stopped since then. She’s continued to write down songs and construct an viewers for the final decade or extra and stay related. Most individuals don’t have this type of stamina or foresight.
Why does longevity matter?
Compound curiosity. Her accumulating fame has meant that the majority of her progress has occurred within the final 2–3 years. Most of her present viewers wasn’t alive (or have been tremendous younger) when she began singing.
I’ve been writing on-line for the final 5 years.
However it’s solely within the final 12 months that I’ve grown 80% of my viewers. 2023 was my breakout yr of on-line writing. I went from just below 4,000 followers to 32,000 followers within the final yr or so.
I plan to write down eternally. I’ll by no means cease.
This doesn’t imply I’ll be on Medium eternally. However I’ll at all times be publishing my phrases someplace. I can’t assist however write day-after-day. It appears like remedy to me.
Success takes approach longer than you suppose it can.
#2: Embracing vulnerability, even when it’s exhausting.
In all of her songs, Taylor shows her vulnerability.
From being heartbroken to being cheated on and feeling like she’s going loopy, she doesn’t shrink back from the ugly sides of affection and relationships.
This makes her extraordinarily relatable.
She’s going to be a billionaire within the subsequent few years and is a world pop icon. Most individuals couldn’t relate to that actuality. However via…
