A liberating realization after learning entrepreneurs and creators for a whole lot of hours.
“Everyone seems to be doing higher than me.” This thought takes me to unhealthy most nights. I’m exhausted. I must be decreasing my cortisol and preparing for a deserved sleep. However I can’t keep away from this torture.
I can’t cease enthusiastic about this creator I simply examine. He’s launched a each day e-newsletter and is rising like loopy. Ought to do the identical?
However I’m already creating 1–2 long-form articles each week, plus 1–2 YouTube movies (they’re 20 to 40 minutes lengthy), plus one e-newsletter. And I’m making an attempt to interact on social media day-after-day. Whereas additionally serving purchasers, in fact.
I can’t cease learning profitable examples, they feed my thought technology machine. They assist me serve my purchasers higher. However they inevitably begin the comparability rollercoaster.
So many creators are doing extra and higher than me. Or no less than it appears so. I do know each tactic. I’ve the abilities. Why am I not like them? What else ought to I attempt?
I have to be lacking one thing, even after 14 years of working content material companies. I continuously dissect profitable creators like a forensic scientist. Should you look carefully sufficient, you all the time discover some hidden trick. Could it’s the important thing to success? That tiny tactic?
The concern of being mistaken, the frustration of my failures, and a pinch of shiny object syndrome, make me amplify the significance of insignificant particulars. Nevertheless it’s an limitless chase.
This exhausting course of led to my worst errors prior to now. I studied for a whole lot of hours (most likely hundreds, at this level). I’ve an encyclopedia of techniques in my thoughts.
But, I can by no means really grasp the entire image.
- Some particulars are absolutely accessible, like merchandise and content material.
- Some particulars might be discovered with a ample element from interviews and behind the scenes (just like the each day routines).
