I speak with a variety of nonprofit leaders who get actually, actually nervous concerning the wording of their fundraising ask. Whereas I really like the intentionality they present in wanting the precise phrases, their fretting jogs my memory of energy ties within the 80’s.
Do you bear in mind these?
Within the 1980’s there have been all kinds of books about find out how to gown. And for many people, we have been instructed what sort of “energy tie” we have been imagined to put on. It’s as if should you wore the mistaken tie your total enterprise assembly would fail.
Fundraising isn’t like that.
You’re not going to “mess up” an ask should you stumble over your phrases. Or should you say the month-to-month quantity as an alternative of the annual quantity (or vice versa).
As a result of fundraising is a dialog with donors and other people you hope will think about being donors.
Right this moment’s “ask” is simply part of an extended, ongoing dialog with the opposite individual. Their response to at this time’s ask – or their lack of response – permits you to curiously observe up with them within the coming weeks. I discover with donors and with a lot of working with folks, should you don’t know what somebody is considering it’s sensible to ask. You’ll be able to ask them in the event that they obtained your e mail. Or in the event that they have been delay by the ask. Or you may thank them for his or her reward.
The ask is vital. However bear in mind the ask is a part of an extended dialog.
So get on the market and ask for items. Even should you stumble over your phrases somewhat. It’ll make you extra human.
Keep in mind, your nonprofit’s fundraising is stronger than a 1980’s energy tie.
