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Do You Want a CPWA Certification to Serve HNW Purchasers?


Are you a wealth advisor trying to enter or increase your attain within the high-net-worth (HNW) market? This shopper section contains enterprise house owners, executives, artistic professionals, and next-gen heirs with a internet price of $5 million or extra.

These potential purchasers signify a various group with distinctive challenges and life targets far past asset accumulation. To draw and retain HNW purchasers, you’ll want superior technical experience and nuanced expertise in individuals and household dynamics administration.

How will you get or fine-tune these expertise? Incomes the Licensed Personal Wealth Advisor® (CPWA®) certification from the Investments & Wealth Institute (IWI) is one strategy to accomplish this objective. However is it definitely worth the time, effort, and cash you’ll dedicate to the method?

That can assist you make your resolution, let’s evaluation what getting a CPWA certification entails and the way it may gain advantage wealth advisors who want to serve HNW purchasers.

What Is a CPWA Certification?

The CPWA certification program entails a singular, multidisciplinary strategy to addressing the monetary wants of HNW purchasers. Candidates to this system can select between two enrollment choices:

  • A 6-month on-line program together with a 1-week, in-person class at a high enterprise college

  • A 12-month online-only program

The conditions are:

Lastly, you will need to move a four-hour remaining examination overlaying 135 questions.

What Are the Prime Causes to Think about the CPWA?

The first advantages cited by many advisors holding this certification are:

  • Aggressive differentiation within the crowded HNW market

  • Extra confidence in working with ultrawealthy purchasers

  • Superior data particular to fixing advanced planning challenges

  • Potential for increased compensation and profession development

And, current knowledge tells us {that a} CPWA certification could also be an efficient strategy to develop your follow. In response to Cerulli Associates, CPWA practices have the most important common shopper measurement within the business:

average client AUM for CPWA advisors vs. all other industry advisors

What Will You Be taught?

The CPWA program’s curriculum is designed to provide the principle and sensible strategies you’ll have to serve HNW purchasers—and to move the required certification examination. The 11 core subjects are damaged down into the next 4 classes:

1. Wealth administration. Understanding the massive image is crucial to optimizing planning for the ultrawealthy. This section will show you how to analyze and advocate tax-efficient options and discover ways to construct and handle portfolios that meet advanced HNW targets.

  • Tax planning. This deep dive into HNW-specific taxation will information you in speaking about methods with purchasers, simplify planning, and show you how to work successfully with purchasers’ tax attorneys.

  • Portfolio administration. This section will elevate your skills to harmonize wealth-building strategies, danger administration, tax consciousness, and portfolio methods with purchasers’ sources and targets.

  • Threat administration and asset safety. You’ll be taught to judge acceptable insurance coverage and asset methods to guard purchasers by life occasions together with marriage, divorce, and demise.

The [CPWA program] content material was improbable and considerably elevated my potential so as to add worth to my goal market ($1 million–$5 million investable, primarily company VP-level individuals).”

Justin Hutt, CooperDavis Monetary Group,with Commonwealth since 2017

2. Human dynamics. Working with any shopper section requires sturdy expertise in managing expectations, decision-making, and relationships, however you’ll want to boost your recreation when serving the extremely prosperous.

  • Ethics. Studying to establish and classify moral and regulatory points throughout the wealth administration spectrum will mean you can work confidently with a complicated shopper base.

  • Behavioral finance. Cognitive and emotional biases can intrude with a shopper’s potential to make sound choices. By studying learn how to establish biases, you’ll be higher outfitted to right or complement these tendencies.

  • Household dynamics. Tailoring methods for household organizations, trusts, and enterprise entities will rely upon your understanding of key household roles, household workplace infrastructures, and the nuances of performing shopper discovery.

3. Legacy points. If you happen to haven’t mastered the complexities of how charitable and property planning options assist purchasers switch wealth, this section will provide you with the superior expertise you want.

  • Charitable giving and endowments. You’ll be taught to evaluate the benefits and downsides of private and non-private charities, foundations, and trusts, in addition to the tax implications of giving methods in advanced shopper eventualities.

  • Property trusts and wealth switch. Though elements of property planning could lie exterior your obligations, a full understanding of wealth switch, end-of-life planning, and fiduciary points is crucial to the work of an HNW wealth advisor.

4. Specialty shopper companies. There are particular challenges concerned with enterprise planning together with HNW purchasers’ broader planning and portfolio administration wants.

  • Government compensation. This section addresses learn how to consider inventory choices, deferred and fairness compensation plans, and concentrated inventory conditions, together with guidelines, restrictions, and tax implications.

  • Carefully held companies. As a big inhabitants of the $5 million-plus shopper base, carefully held enterprise house owners want advisors who could make acceptable suggestions about enterprise entity buildings and their tax implications, buy-sell agreements, valuation strategies, the enterprise lifecycle, and succession planning.

  • Retirement. To information purchasers with huge property by the distribution part, you’ll want to grasp return sequencing, analytical forecasting, tax remedies, Roth conversions, distribution necessities, and analysis of certified plans and internet unrealized appreciation (NUA) guidelines.

So, Is the CPWA Certification a Worthwhile Funding?

If your small business objective is to draw and retain HNW purchasers, the data and insights supplied by a CPWA certification could show you how to goal—and higher serve—this nook of the advisory market. However, make sure you might have a transparent plan earlier than diving in. Making lasting connections together with your desired clientele all the time will depend on your agency’s service choices and the shopper expertise you ship.

MKTG-302358 AP-Campaign Guide

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Superior Monetary Planning Methods
for Excessive-Internet-Price Purchasers

Discover artistic, complete monetary planning options—from asset safety to
charitable giving—to your high-net-worth purchasers’ distinctive wants.

Commonwealth and IWI are separate and unaffiliated entities. Please seek the advice of your member agency’s insurance policies and procure prior approval for any designation/certification applications.



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