Final 12 months, America’s 20 largest peer-to-peer fundraising campaigns raised $1.1 billion! The nonprofits and colleges that interact in peer-to-peer fundraising owe a part of their success to the cutting-edge know-how powering their campaigns.
On this information, we’ll discover the method of finding the right peer-to-peer fundraising software program, so your group can develop its community, develop deeper donor relationships, and improve fundraising income. Right here’s what we’ll cowl:
Now, let’s discover how to decide on the perfect peer-to-peer fundraising platform on your nonprofit.
Key Peer-to-Peer Fundraising Software program Options
With regards to shopping for software program, it’s important to enter the method with a strong understanding of your group’s wants and priorities. Preserve these prime issues in thoughts as you discover varied suppliers and find the precise peer-to-peer fundraising platform on your workforce.
Integrations
By selecting a peer-to-peer answer that integrates with the remainder of your fundraising software program, you may hold donor knowledge shifting easily between your varied instruments. When you can all the time rent builders to create middle-ware options or manually transfer knowledge your self, built-in integrations get your new know-how up and operating quick.
For instance, your group seemingly has a donor administration or CRM system to trace supporter data and engagement historical past. Choosing peer-to-peer fundraising software program that integrates along with your donor database can streamline knowledge assortment, cut back errors, and simplify your workforce’s efforts.
Accessibility & Ease of Use
Peer-to-peer fundraising will increase your group’s attain and means that you can join with new donors. To profit from this chance, your nonprofit wants accessible fundraising instruments that each one supporters can use.
Not solely do accessible platforms improve funding for nonprofits, however in addition they guarantee optimistic experiences for all donors and supporters.
Listed below are a number of areas to think about in your search:
- Net accessibility requirements. Guarantee everybody who lands in your giving pages can use them, together with these with disabilities. Hunt down peer-to-peer fundraising software program that meets accessibility requirements, akin to adequate colour contrasts and customized picture alt textual content.
- Cell optimization. You need the giving course of to be fast and simple, no matter whether or not donors full the transaction utilizing a smartphone, pill, laptop computer, or desktop pc. Remember to talk this must your peer-to-peer fundraising software program supplier, particularly since 1 / 4 of donors give from cell units.
Matching Reward Performance
Multiply peer-to-peer donations with company matching presents. Many peer-to-peer fundraising platforms have built-in options to simplify the method and amplify particular person and company giving. With the precise matching present instruments working easily alongside your peer-to-peer fundraising software program, your group can faucet into the ability of company present matching.
For instance, 360MatchPro is Double the Donation’s main donation-matching platform. Nonprofits and better schooling establishments can faucet into our database of over 24,000 matching present corporations to boost extra money, interact donors, and find useful matching alternatives.
When shopping for peer-to-peer fundraising software program, hold matching present performance in thoughts! In any case, 84% of donors usually tend to donate if a match is obtainable.
Cost Processing Capabilities
Optimizing the peer-to-peer giving expertise includes diversifying accepted cost varieties. This ensures donors have a number of choices for giving and will increase the probability that they’ll full the transaction.
Ensure that your peer-to-peer software program can course of the next varieties of funds:
- Conventional types of cost like debit playing cards, bank cards, and ACH financial institution transfers
- Revolutionary cost strategies, like digital wallets (e.g., Apple Pay, Google Pay, and Samsung Pay), monetary companies like Venmo and PayPal, and even cryptocurrency
Your peer-to-peer fundraising software program ought to provide loads of cost choices, so hold an eye fixed out for these capabilities!
Assist Availability
Expertise assist consists of two classes: preliminary onboarding and ongoing assist. Every can play a major position in your group’s success with a platform. In any case, there’s no level in buying software program on your nonprofit for those who don’t have the assets to set it up and hold it operating.
Every firm has its personal tech assist choices, so find a supplier with the precise help ranges on your workforce. For instance, in case your nonprofit has its personal built-out tech division that may arrange and preserve software program utilization by itself, you would possibly select a supplier that gives minimal exterior assist at a decrease price. However, a company with out devoted know-how specialists might go for further help at a better worth level to make sure they’ve the mandatory assist.
And don’t neglect to think about the ROI of your assist choices both! Deciding on a supplier with excessive ranges of assist may help your group preserve excessive fundraising success. On this case, choosing hands-on tech assist can in the end end in elevated income, making the fee effectively well worth the funding.
Fashionable Peer-to-Peer Fundraising Software program Platforms
With loads of nice peer-to-peer options available on the market, we’ll briefly cowl a number of of our favorites. Every of those options integrates with our industry-leading matching present software program, so you may drive increased donations with matching presents. You may discover our full accomplice listing to seek out the answer that’s best for you!
Blackbaud
Blackbaud offers cloud software program, companies, experience, and knowledge intelligence that empowers nonprofits to drive affect for social good. Amongst Blackbaud’s choices embrace peer-to-peer options for particular person fundraisers and enterprise-size organizations alike.
Faucet into options akin to:
- Peer-to-peer occasion administration for non-registration fee-based occasions, group tasks, and digital and hybrid occasions
- Gamification instruments akin to digital health monitoring and leaderboards
- Particular person fundraising pages enhanced with private goal-setting, in-memory capabilities, and birthday fundraising functionalities
Stylish
Stylish presents world-class on-line fundraising software program to create a optimistic social affect. Peer-to-peer performance is only one a part of this supplier’s suite of instruments. With Stylish, your donor acquisition can soar, as 4 out of each 5 peer-to-peer donors who give via Stylish are new supporters.
Right here’s a rundown of their peer-to-peer fundraising software program options:
- A number of accepted cost varieties, together with bank cards, digital wallets, Venmo, PayPal, ACH financial institution switch, and cryptocurrency
- Branded fundraising pages and receipts so you may strengthen model consciousness and improve donor belief
- An pleasing fundraising expertise that allows fundraisers to put up images, movies, and blog-style updates in addition to leverage built-in social and textual content sharing
CrowdChange
Designed for charities, campuses, and Greek life, CrowdChange is a web-based, mobile-friendly fundraising software program answer. Their award-winning know-how makes it simple to arrange occasions and empower supporters to fundraise on behalf of your group.
They provide customers options like:
- Peer-to-peer occasion setup and administration, together with QR code ticketing
- A branded cell app to handle your fundraisers, empower workforce captains, and allow peer-to-peer well being challenges for occasions like 5Ks through integrations with Apple Well being, Fitbit, and extra
- Limitless technical assist at no cost to maintain the whole lot operating easily
DonorDrive
For 25+ years, DonorDrive has helped organizations like Youngsters’s Miracle Community and the American Basis for Suicide Prevention elevate greater than $2 billion. Their revolutionary peer-to-peer fundraising software program allows nonprofits at hand the megaphone over to their largest advocates and amplify their private tales. Listed below are a few of this peer-to-peer fundraising software program’s options:
- Group fundraising to allow supporters to workforce up and lift cash on your trigger
- Exercise monitoring through Strava, Apple Well being, Fitbit, and Google Match to allow health-related peer-to-peer fundraising challenges
- Straightforward sharing through pre-written emails, contact administration, and social sharing
Partaking Networks
Trusted by The Humane Society, The Nature Conservancy, and different big-name organizations, Partaking Networks serves greater than 400 nonprofits in additional than 50 international locations. They provide highly effective peer-to-peer capabilities alongside advertising and marketing, membership administration, and eCommerce instruments. Elevate your affect with peer-to-peer fundraising options like:
- Private and workforce fundraising pages hosted on a branded marketing campaign web site
- Objective setting and progress thermometers for each marketing campaign and particular person pages
- The power to gather donations in any foreign money
Funraise
Funraise strives to make fundraising a bit of cake. Due to its complete options, nonprofits utilizing Funraise on common develop on-line giving by 73% yearly! Faucet into the unbelievable social energy of your most devoted supporters with these peer-to-peer fundraising software program options:
- Customizable automated emails for hitting marketing campaign milestones
- A fundraising web site with customized colours, photographs, and content material for telling your nonprofit’s story
- Fundraising commitments that allow you to set non-negotiable fundraising objectives for peer-to-peer fundraisers
Givebutter
Established in 2016, Givebutter is a fundraising know-how firm that powers on-line donations, campaigns, and ticketed occasions for greater than 15,000 charities world wide. Faucet into your supporters’ networks by including peer-to-peer fundraising to any Givebutter fundraising web page or occasion. Doing so will allow these options:
- Gamification instruments like a purpose bar, countdown, leaderboards, and interactive supporter feed to drive urgency
- Customized pages the place fundraisers can inform their story, add photographs, and use Canva graphics to make it their very own
- Advertising and marketing instruments like built-in social media sharing instruments, automated e-mail and textual content reminders, and trackable hyperlinks
GiveCampus
Designed for instructional establishments, GiveCampus is a well-liked digital fundraising and volunteer administration answer. With the platform, Rhode Island Faculty exceeded its donor purpose by 55% and its greenback purpose by greater than double throughout its annual giving day. Know that 360MatchPro is the one company matching presents software that integrates with the platform!
Attain, interact, and mobilize your group with these social fundraising options:
- Pre-filled giving types that mirror donor pursuits, giving historical past, and most popular cost strategies
- Actual-time progress experiences to tell supporters of marketing campaign totals
- World-class assist with a median response time of 11 minutes or much less
GivenGain
Based in 2001, GivenGain places fundraising in your supporters’ fingers. As a nonprofit itself, GivenGain is pushed by function somewhat than revenue. By way of this peer-to-peer fundraising platform, your passionate fundraisers can champion your trigger and drive motion.
Use GivenGain’s instruments to entry:
- Occasion-based fundraising so supporters can acquire donations linked to their participation in marathons, bike races, and extra
- Recurring presents to encourage ongoing assist
- Multi-currency assist to make sure organizations can obtain funds from a worldwide donor base
GiveSignUp
GiveSignUp is free peer-to-peer fundraising software program that gives instruments for occasion planning, fundraising, and managing volunteers. The platform solely fees processing charges and is well-suited for organizations that host races, walks, and different event-based fundraising actions. A few of GiveSignUp’s main options embrace:
- Group and donor recruitment instruments like auto-join fundraising workforce URLs, social sharing, and a fundraiser e-mail hub
- An occasion day app with choices to verify in by fundraising workforce and present fundraising totals
- Free advertising and marketing instruments like a customized web site builder and automatic referral rewards to encourage sharing
GiveWP
In case your nonprofit makes use of WordPress, this can be the peer-to-peer fundraising software program for you! GiveWP is an open-source WordPress plugin that simplifies fundraising. Trusted by 100,000+ fundraisers worldwide, GiveWP can remodel your supporters into enthusiastic advocates. Leverage the peer-to-peer fundraising add-on for GiveWP to contain your group in peer-to-peer and workforce fundraising. Then, use options akin to:
- A customized donor expertise with fund designation choices, tribute capabilities, and a advertising and marketing publication opt-in choice on peer-to-peer donation types
- Donation types that may be hosted straight by yourself web site, no coding information wanted
- The power to showcase sponsors in your essential marketing campaign web page or peer-to-peer pages
haku
Create highly effective peer-to-peer fundraising occasions with haku, an all-in-one partnership and know-how ecosystem. haku is a complete occasion administration platform that nonprofits can use to arrange participatory fundraising occasions like races and bike rides. In actual fact, they even helped the Leukemia & Lymphoma Society elevate $1 million in only one month with a digital health problem.
The platform presents a collection of peer-to-peer fundraising instruments, akin to:
- One-step registration and fundraising account creation, enabling your supporters to begin fundraising instantly
- Cell-optimized public fundraising pages that may be personalised with photographs, movies, and customized messages after which simply shared
- Integrations with fashionable platforms like Salesforce and Double the Donation, making it simple to collect and share knowledge in real-time
Neon Fundraise
Neon offers purpose-driven know-how to additional your mission. As a part of Neon’s know-how ecosystem, Neon Fundraise is a contemporary social fundraising platform that’s recent, highly effective, and simple to make use of. Take your fundraising to new heights and drive registrations on your peer-to-peer occasions with options like:
- Particular person and a number of occasion registration and administration instruments, together with ticket gross sales, registration types, and participant monitoring
- Endurance challenges with exercise monitoring (like miles run or walked) through handbook enter or health app integration
- One-click donations to create a frictionless expertise for returning donors
OneCause
OneCause delivers nonprofits complete fundraising options for auctions, text-to-give, occasions, and on-line fundraising. Amongst its many beneficial instruments, you could find peer-to-peer fundraising software program. Whether or not you need to host a run/stroll/experience occasion, host a giving day, or allow tribute fundraisers, OneCause has you lined.
Activate supporters with highly effective social fundraising options, akin to:
- Motivation and rewards akin to leaderboards, milestone badges, and head-to-head competitions
- Social media integration to assist supporters recruit and fundraise through social channels
- Configurable occasion registration that allows completely different registration varieties, customized low cost codes, and customized type questions
Qgiv
Qgiv presents nonprofits a wide range of instruments to energy the whole lot from peer-to-peer fundraising and textual content fundraising to auctions. Its complete platform allows nonprofits to present donors a contemporary and personalised giving expertise whereas conserving prices low. Allow your peer-to-peer fundraisers (or P2Peeps, as Qgiv calls them) to take part in 5Ks, bowl-a-thons, biking occasions, or another peer-to-peer fundraiser with these options:
- Straightforward occasion and fundraising web page setup with drag-and-drop instruments to get supporters fundraising sooner
- Group fundraising the place captains can recruit members and other people can cheer one another on
- Gamification like customized fundraising badges, leaderboards, an exercise tracker, and a thermometer to create pleasant competitors
raisin
Make significant connections and develop your community with raisin. This peer-to-peer fundraising software program is ideal for particular person, workforce, and company fundraisers. Whether or not you’re launching a nationwide stroll or DIY fundraising marketing campaign, encourage supporters to hitch your nonprofit, fundraise, and construct consciousness on your trigger.
Use raisin’s peer-to-peer module to leverage these options:
- Multi-location occasions so your marketing campaign can unite a number of occasions for better fundraising energy
- Cell-first fundraising so supporters can fundraise throughout any system
- E mail, social, and follow-up instruments to interact their networks and drive donations
Examples of Peer-to-Peer Fundraising Software program In Motion
Every peer-to-peer fundraising platform has a singular donation movement that impacts how donors and fundraisers work together along with your group’s efforts. To profit from your upcoming initiatives with optimum know-how, take into account these three pattern social fundraising pages.
As we stroll via every instance, remember to observe what the group does effectively and which items you may emulate!
The George Washington College
*Makes use of GiveCampus and Double the Donation
The George Washington College is a non-public analysis college situated in Washington, D.C. This establishment participates in a spread of fundraising initiatives to assist scholarship alternatives, pupil life, athletics, and extra.
To energy its peer-to-peer giving expertise, the college makes use of revolutionary social fundraising know-how from GiveCampus:
1. A person navigates to a peer-to-peer marketing campaign touchdown web page.
The George Washington College hosts a variety of peer-to-peer fundraising alternatives, and each is supplied with a marketing campaign touchdown web page from which to present, observe progress towards targets and deadlines, share the fundraising website, and extra. Additionally, it encompasses a temporary video outlining the marketing campaign efforts and objectives.
2. The person selects a donation quantity on the giving type.
As soon as the donor navigates to the donation type from the marketing campaign touchdown web page, they’re inspired to decide on their donation quantity, decide recurring present standing, choose a designation, and even add an extra present.
3. The person offers employment data and submits their present.
On this closing web page of the GWU peer-to-peer giving course of, donors are inspired to enter their employer identify to decide their matching present eligibility utilizing Double the Donation’s embedded search software. From there, they’re prompted to evaluation their present choice and finalize their contribution utilizing their most popular cost technique.
4. The person is thanked and supplied with matching present data on the affirmation web page.
As soon as a donor has submitted their donation through the peer-to-peer giving type, they’re routinely redirected to go to a devoted affirmation web page. On this web page, GWU thanks its donors for supporting the marketing campaign and offers detailed matching present data.
Breast Most cancers Analysis Basis
*Makes use of Stylish and Double the Donation
The Breast Most cancers Analysis Basis (BCRF) is likely one of the largest nonprofit organizations devoted to breast most cancers analysis. It has found among the most revolutionary developments towards the prevention and curing of breast most cancers.
Since its inception in 1993, BCRF has raised over $500 million for breast most cancers analysis, funding almost 300 researchers throughout 15 completely different international locations, a lot of it via social fundraising efforts.
Right here’s a short overview of this group’s peer-to-peer giving course of utilizing devoted peer-to-peer fundraising software program:
1. A person chooses their donation quantity on the P2P giving type.
As soon as a person lands on a BCRF peer-to-peer donation type, they’re met with a short description of the group, its mission, and the way particular person donors may help. From there, they’re inspired to pick out their present quantity from a lot of advised donation sizes (or enter a customized quantity within the fill-in-the-blank field) and decide whether or not their contribution will probably be a one-time or recurring present.
2. The person assigns their present to a selected fundraiser or workforce.
Subsequent, the person can credit score their donation to a selected particular person or workforce taking part within the marketing campaign by typing a reputation within the auto-complete search field. As soon as they’ve chosen a fundraiser, that particular person or group’s progress is displayed utilizing a real-time purpose thermometer.
3. The person offers present employment data.
At this stage within the giving course of, the donor is prompted to “see if [their] employer will match [their] donation.” BCRF has embedded an identical present search software inside their peer-to-peer giving type, which instructs people to enter their using firm within the search field beneath. The person can also be knowledgeable that they could obtain follow-up emails from Double the Donation with detailed directions relating to submit their match request.
4. The person evaluations and submits their donation.
From there, every donor is inspired to evaluation their donation data and choose a cost technique to finish their present. BCRF presently accepts donations via PayPal, Venmo, bank card, and financial institution transfers!
5. The person receives an e-mail follow-up prompting them to submit their matching present.
Mere minutes after clicking submit on their peer-to-peer donation, Breast Most cancers Analysis Basis donors obtain a custom-made e-mail follow-up offering matching present data and speaking gratitude to strengthen that donor relationship. Because the donor beforehand supplied employment knowledge inside the giving type, the e-mail content material is company-specific, offering focused particulars on matching present eligibility and actionable subsequent steps for submission.
Soles4Souls
*Makes use of Fundraise Up and Double the Donation
Soles4Souls is a Tennessee-based nonprofit group devoted to accumulating and redistributing footwear, clothes, and different attire. By partnering with particular person supporters, retailers, and group organizations, Soles4Souls gathers new and gently used footwear and offers them to individuals who want them worldwide.
Whereas Soles4Souls significantly advantages from in-kind product donations, in addition they take part in further fundraising actions akin to peer-to-peer giving campaigns. Let’s check out the essential course of utilizing this group’s peer-to-peer fundraising software program:
1. A person selects a donation quantity on the P2P giving type.
Soles4Souls’ peer-to-peer giving course of begins with choosing a donation quantity. The person donor is prompted to pick out a really useful present quantity or enter their most popular quantity. Then they’ll both decide to present as soon as or make it a month-to-month donation. Donors may also dedicate their donation or present an extra remark alongside their present.
In the meantime, within the left panel, the donor is met with compelling imagery and a short overview of the group’s mission.
2. The person offers present employment data.
Within the subsequent step of this multi-page peer-to-peer giving expertise, Soles4Souls’ donors are inspired to double their donation’s affect with an identical present. To drive this course of ahead, the person is requested to supply the identify of their present employer. From there, the peer-to-peer fundraising software program searches Double the Donation’s in depth database of company matching present data to supply eligibility particulars.
3. The person evaluations and submits their donation.
Lastly, donors attain the cost display screen, the place they will select from a number of cost choices, together with bank card, PayPal, Google Pay, Venmo, and financial institution switch. People are additionally given the choice to cowl their transaction prices, making certain 100% of the contribution goes to Soles4Souls.
4. The person receives an e-mail follow-up prompting them to submit their matching present.
As soon as a person finalizes their Soles4Souls donation utilizing the group’s peer-to-peer fundraising software program, a customized e-mail is routinely despatched to their inbox. These follow-up messages include further matching present assets, together with direct hyperlinks to donors’ matching present submission portals, in addition to a straightforward approach to talk standing updates with Soles4Souls’ workforce.
Sensible Ideas for Selecting Your Peer-to-Peer Fundraising Software program
Listed below are some closing tricks to consider your prime peer-to-peer fundraising software program picks and buy the perfect know-how on your trigger:
Contemplate scalability.
Look to the long run by way of whether or not the software program can develop alongside your group. In case your workforce is presently on the smaller facet, it may be tempting to go for a free or low-cost answer with restricted performance. Nonetheless, you don’t need to be again at sq. one within the shopping for course of a number of years from now if the platform stops assembly your wants.
Contemplate integrations in your total tech stack.
Earlier than making any software program shopping for choices, take into account your total know-how ecosystem. Ask questions like:
- Does the peer-to-peer platform provide a built-in cost processor, or does it combine with one that you just’re open to utilizing?
- Does your fundraising platform have a local integration along with your current CRM, enabling peer-to-peer giving knowledge to movement seamlessly into your donor database?
- Does the system combine along with your matching present fundraising instruments to establish and comply with up with potential matches?
Contemplate these questions earlier than making your funding. In any other case, it’s possible you’ll find yourself with restricted performance and have a tough time increasing your tech system with out simple, ready-built integration choices.
Charge your highest and lowest priorities.
Sadly, you won’t discover a peer-to-peer fundraising software that meets all your group’s desired standards. Maybe you’ll be drawn to Characteristic A from Supplier B, although Supplier C presents revolutionary Characteristic D. In the meantime, Supplier E has a considerably diminished worth level.
Simplify your alternative by figuring out your group’s highest and lowest priorities. For instance, you would possibly prioritize issues this fashion: performance → accessibility → integrations → price. In the meantime, one other group would possibly prioritize it this fashion: price → accessibility → performance → integrations.
Get personalised demos to see the instruments in motion.
Take the software program for a check drive with a demo. A software program demo permits your workforce to see the fundraising instruments in motion and ask questions earlier than making a shopping for choice. We advocate narrowing your selections to 2 or three options and getting personalised demos of every one.
Preserve your fundraisers and finish donors in thoughts.
In a typical fundraiser, your giving platform tends for use by your workforce and donors contributing via the platform. Peer-to-peer know-how, nevertheless, should account on your group’s inside workforce, the tip donors contributing, and the brand new “middle-man” within the scenario: your volunteer fundraisers.
As you undergo the shopping for course of, hold every of those gamers in thoughts. Contemplate the expertise from every potential perspective by asking questions like:
- Is it simple to arrange a fundraising web page and share it with household and buddies?
- Are you able to simply replace the net hub with private tales, photographs, and progress towards objectives?
- How easy is it to make a donation to a selected marketing campaign web page?
Contemplating these questions beforehand can equip your workforce to make the perfect peer-to-peer fundraising software program choices, spot potential roadblocks, and troubleshoot considerations.
Assets to Kickstart Your Peer-to-Peer Fundraising Platform Search
Double the Donation works intently with over 100 of the sector’s prime fundraising know-how suppliers. When on the lookout for a best-in-class peer-to-peer fundraising software program platform, we advocate getting began with our integration companions.
Navigate to our integrations web page to discover the options we work with, filter by {industry} and performance, and decide whether or not one is true on your wants.
Wish to be taught extra about nonprofit fundraising know-how and how one can present your workforce with the precise instruments? Try these further Double the Donation assets:
