This text was first featured in Monetary Advisor Journal on Nov 1st, 2022.
Video is undoubtedly one of the crucial highly effective advertising instruments. Actually, analysis from HubSpot reveals that 54% of shoppers wish to see extra video content material from the manufacturers and companies they help.
And if you happen to’re a monetary advisor, video can assist you elevate your model and join with purchasers and prospects. Nonetheless, regardless of the numerous advantages of video advertising, most advisors are intimidated or uncertain of the place to begin.
I’ve compiled this fast information that can assist you recover from your hesitancy and start your video journey.
Why Video Works For Advisors
Advisors can use video on almost all of their advertising channels. In your web site, it gives a private contact that’s key to your advertising, permitting you to place a face in your firm, construct your model, and make your small business extra personable.
On social media, it could actually provide help to stand out from the gang. And in emails and blogs, it could actually add to your communications by providing an alternate strategy to have interaction.
However above all, video lets prospects know who they’ll be working with, which can assist dissipate any hesitations and contribute to them taking motion.
What Instruments Do You Want?
Many advisors imagine you want costly instruments and tools to begin advertising with video. Luckily, know-how has change into so superior that most individuals with a smartphone can create high-quality video content material with minimal extra value.
Most fashionable telephones, computer systems and internet cameras supply workable video high quality. And with a quiet area or a easy microphone, you’ll be able to report your audio.
Nonetheless, if you wish to enhance your video recording, there are just a few extra instruments to think about, together with:
- A tripod to stabilize your telephone if it’s your most popular recording machine;
- Acceptable lighting, whether or not from a tool or location; and
- A microphone for higher-quality audio.
After all, these further gadgets aren’t obligatory. They’ll certainly provide help to create a greater recording, however what’s way more vital is the content material you select to report.
All About Filming
The very first thing you will have to determine is whether or not you wish to make a scripted video or one thing extra spontaneous. At FMG, we advocate ditching the script. We expect that it’s higher to have a guidelines that you simply reference to maintain you on observe whereas recording. You need your movies to really feel as pure as potential. And in lots of instances, studying from a script will stop this. The guidelines, nonetheless, not solely retains you on observe however permits you to converse naturally—as you do in a shopper assembly.
However even with a guidelines to reference, you may really feel unusual talking to a digital camera, and that might damage the pure really feel. To beat that, you’ll be able to ask a workforce member to report with you. Have them sit off-camera and ask you questions from the guidelines. Then, converse to them straight as you’d a shopper.
Lastly, you’ll be able to edit your solutions collectively to create a whole video. Simply make certain every part transitions easily with out the inquiries to provoke it.
Focus On Well-liked Subjects
Monetary advisors have an enormous pool of matters to select from. All that issues is discovering the proper one. It’s pure to wish to select one thing somewhat extra complicated—difficult matters can typically profit from the visuals {that a} video gives. However typically easy is the higher selection. Advanced movies will possible require a extra detailed script and may take longer to report and edit. Consider the period of time you wish to spend and the variety of sources you may have accessible.
But it surely’s vital while you’re overlaying your matters, even fashionable ones, that you simply add your personal perspective and experience to face out.
To seek out fashionable matters, we advocate utilizing key phrase instruments particularly for platforms like YouTube. Our favourite is TubeBuddy, which can assist you gauge the searchability of a video matter. But it surely’s not simply fashionable matters you’re after. You’ll additionally wish to make movies that spotlight your workforce or enterprise. That’s useful to model constructing. So, don’t restrict your self to only fashionable matters.
The place To Share?
Now that you simply’ve accomplished your video, you might want to get it on the market and share your masterpiece. The query that may almost certainly come up is the place to share it. What’s the greatest platform to realize probably the most traction? With so many various internet hosting websites and social media websites, the selection generally is a little daunting.
One place you’ll be able to by no means go improper is YouTube. The location makes it straightforward to add and share movies with anybody. Not solely does it make sharing easy, nevertheless it’s additionally the second-largest search engine, which can improve your visibility. Vimeo can also be another choice if YouTube isn’t your cup of tea.
Keep in mind, when you’ve uploaded your video, you’ll be able to simply copy and paste the URL to share in your web site and any social media platform you need. Don’t overthink it—and keep in mind, authenticity trumps perfection. Video provides your viewers an opportunity to know you and your character. Let that shine and don’t fear about little issues improper with the manufacturing. Like every little thing, you’ll get extra comfy and higher with observe, however if you happen to comply with the information on this article, you’ll be off to a terrific begin!
