It’s ironic that we’re a agency with ten content material creators and all these huge blogs however we’ve by no means actually paid a lot consideration to what our company website appears like or the way it works. It was simply all the time an afterthought. Till immediately.
Our outdated website was advantageous. It simply didn’t do something for anybody. A spot for shoppers to log in or to place a face with a reputation. There was no storyline, no emotional sweep, nothing showcasing our individuals or our tradition. RWM is likely one of the most fun, particular locations in all of economic recommendation (I’m biased, however nonetheless), and that needed to come throughout in the best way we offered ourselves on-line. That was the project.
We put our Chief Working Officer and knowledge analytics boss Nick Maggiulli answerable for the undertaking. He nailed it! Particular thanks to steer designer John Saunders and all of the individuals at 5Four Digital for taking our imaginative and prescient and turning into one thing usable and enjoyable.
Lots of people I’ve proven it to have mentioned there’s somewhat little bit of an Avengers Assemble! vibe with the best way our characters are entrance and middle in entrance of the Manhattan skyline and once I heard it, I noticed it instantly.
Serving to buyers make nice selections and saving them from hurt is what we’ve got all the time been about, for the reason that agency’s founding ten years in the past. And we nonetheless stand on it. Now and ceaselessly.
