At the start of 2024, I deleted Instagram from my cellphone and stopped posting content material there. Across the similar time, I went from posting day by day on LinkedIn to posting 4–5 occasions every week, and spending much less time cross-posting to Pinterest.
I additionally ditched Twitter for good final summer time after having sufficient of Elon’s shenanigans, and Threads has slowly misplaced enchantment in current weeks.
However humorous sufficient, whereas I’m posting much less content material than I’ve since I started creating within the Summer season of 2022, my companies are performing higher than ever.
My MRR is the very best it’s been in my 8 years of solopreneurship. I’ve taken a lot of the time I used to be spending on social media and creation, and put it in direction of heat outreach and consumer deliverables. Extra shoppers, and higher transformations for these shoppers, has been the consequence.
Plus I really feel nice general. I’m not even sniffing burn out. I’m working with wonderful shoppers and really feel full readability on the place my enterprise is heading.
Whereas stopping content material creation and writing on-line altogether could be disastrous for my model and enterprise, posting much less often has me lacking nothing in any respect.
I’m not careworn about follower counts, likes per put up, or impressions. I don’t really feel required to…
