LinkedIn is testing a brand new TikTok-like short-form video feed, the corporate confirmed to TechCrunch on Wednesday. With this new check, LinkedIn joins quite a few different standard apps which have launched their very own short-form video feeds following TikTok’s rise in recognition, together with Instagram, YouTube, Snapchat and Netflix.
The feed was first noticed by Austin Null, a technique director at an influencer company referred to as McKinney. Null posted a brief demo on LinkedIn showcasing the brand new feed, which lives within the app’s navigation bar in a brand new “Video” tab. When you faucet on the brand new Video button, you’ll enter right into a vertical feed of brief movies that you could swipe by way of. You may like a video, depart a remark or share it with others. The corporate didn’t share particulars about how the feed determines which movies to point out customers.
The brand new addition is much like the vertical short-form video feeds you see in different apps, however whereas these feeds embody quite a lot of content material starting from comedy to cooking movies, LinkedIn’s feed is clearly centered on careers and professionalism. When you have all the time been in a position to put up movies on LinkedIn, the brand new devoted feed is designed to spice up engagement and discovery on the platform by presenting bite-sized movies that individuals can shortly scroll by way of.
Microsoft-owned LinkedIn says movies have gotten one in all its customers’ desired codecs for studying from professionals and specialists, which is why it’s testing a brand new method for customers to find related movies. The characteristic is in early testing, so most individuals gained’t have entry to it simply but.
The launch of the brand new characteristic comes as many creators have amassed notable followings on TikTok for sharing recommendation and experiences relating to subjects like profession progress, job searches {and professional} growth. LinkedIn’s new feed would give creators a brand new place to share their video content material and probably attain extra viewers. It’s doable that LinkedIn may additionally monetize the feed sooner or later sooner or later to entice creators to put up their video content material on the app.
Though the characteristic presents new alternatives for creators, some customers may not see the brand new feed as a welcome addition to the app, as they might really feel inundated by the numerous totally different short-form movies feeds on standard apps.
