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‘Ask for Ellen’ returns with free crumpets this Easter




Isobel Lawrance



twenty fifth Mar 2024

Studying Time: 2 minutes

‘Ask for Ellen’ – return of  free crumpets this Easter

The college holidays could be daunting for fogeys. It’s a time of nice enjoyable, high quality time with the youngsters and superb reminiscences. However all of this will really feel overshadowed by the price of residing persevering with to chew. 

Being away from faculty means free faculty meals are placed on pause and prices can stack up for fogeys. Meals, vitality and leisure prices for six lengthy weeks can put a pressure on our wallets. Beforehand, Morrisons partnered with Heinz for the marketing campaign ‘Ask for Henry’, the place folks might get a free meal of a jacket potato and beans. Since then, Warburtons have once more partnered with the grocery store big to launch one other ‘Ask for Ellen’, to offer help to households all through the college break. 

Ask for Ellen

Merely ‘Ask for Ellen’ at any Morrisons café and you’ll obtain a portion of two commonplace crumpets, with butter and jam totally free. No questions requested, simply scrumptious meals for you and the youngsters. The initiative is known as after founder Ellen Warburton, who established the model in 1876. 

Ask for Ellen runs from March 25 to April 14 and shall be obtainable to everybody, all day, day by day. T&Cs apply. Morrisons will even proceed to wreck its Youngsters Eat Free initiative in its cafes, the place little ones can obtain a free meal with the acquisition of an grownup important value £4.49 or extra. 

The Warburtons Basis 

Analysis by The Warburtons Basis discovered {that a} staggering 64% of oldsters are frightened in regards to the elevated prices of their baby being at dwelling for the summer time. The survey of 1,000 dad and mom of school-aged youngsters additionally discovered that folks assume the college holidays will value them nearly £200 further over the six weeks, as a result of childcare and household actions. Seventy-one per cent of respondents stated they’re making ready themselves to purchase extra snacks than regular to plan for day journeys and actions to maintain youngsters ate up the go. 

The analysis additionally revealed the added monetary strain going through households as colleges break up for the summer time. When questioned in regards to the typical six-week break, 58% of oldsters prompt they should take care of extra childcare prices as they juggle work and their children. 

Chris Sturdy, Morrisons Café Shopping for Supervisor, stated:

‘Supporting our prospects through the faculty holidays is extremely necessary to us as we all know that many households fear about catering for extra meals which are normally coated through the faculty time period time. We’re due to this fact happy to be partnering with Warburtons and providing our prospects two toasted crumpets, with butter and jam after they go to a Morrisons café and Ask for Ellen.’ 

 



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