Good Life Firms, a Studying, Pa.–based mostly community of impartial advisors that features an RIA and enormous enterprise affiliated with LPL Monetary, has opened a second headquarters in Celebration, Fla., a suburb of Orlando and a group that was developed by The Walt Disney Firm.
The brand new location will probably be opened by the top of this 12 months, and can home Good Life Founder and CEO Conor Delaney, in addition to different C-Suite executives, advisor recruiting and advertising and marketing. Sean Mest, senior director of operations, will lead the Studying workplace.
“As we’ve expanded our headcount, we really feel like there’s a nice alternative to carry new expertise into the group,” Delaney stated. “As a result of we now have nice universities and colleges all inside an hour and half to 2 hours of right here, it permits us to open up a brand new vary of views by way of the totally different staff that we’re seeking to rent over the following couple of years.”
Delaney additionally believes it’ll assist with recruiting, as Orlando is a a lot simpler place for advisors to entry. The brand new workplace will probably be 20 minutes away from the Orlando airport, in comparison with Studying, which was an hour and a half away from the airport.
“We at all times felt like if we might get advisors in to indicate them what that supported independence enterprise mannequin regarded like in Studying, Pennsylvania, we had a superb likelihood of them taking that leap of religion and becoming a member of our impartial enterprise mannequin,” he stated. “However the problem was at all times, how will we get them to Studying?”
Delaney based Good Life in 2012 as a single monetary planning observe. It has since gone from a founder-led group into one with an govt management staff and 70 staff throughout its RIA and a service group, offering advertising and marketing, lead era, outsourced funding administration, and digital administration. The agency’s AUM has grown 180% during the last 5 years.
The agency’s core mannequin has been to supply a gentle touchdown for advisors popping out of the wirehouses, masking their actual property, infrastructure, know-how, coaching and assist, as 1099 impartial contractors. However Good Life can also be contemplating launching a W2 worker mannequin.
In 2021, the agency launched a brand new RIA as a technique to appeal to referrals exterior of LPL. That RIA initially custodied with Raymond James, with plans to have relationships with 5 to 6 different dealer/sellers. However it was shut down in 2023.
Delaney stated his agency is dedicated to working with LPL.
