So that you need to degree up your charity’s London Marathon fundraising sport.
Possibly you didn’t attain your goal final yr. Or perhaps you simply need to intention larger in 2025: extra fundraisers, extra donations, extra money raised to your mission.
Leukaemia Care is a nationwide charity that helps help individuals and their households affected by blood most cancers diagnoses.
In 2024’s London Marathon, the charity ran a marketing campaign that…
- Acquired over 800 purposes, with 253 runners participating on the day
- Raised £687,000+
- And achieved a mean Fundraising Web page worth of £2,719
Excellent! However what sort of a workforce does it take to do THAT?
It’s one individual. Senior Occasions Fundraising Officer Zoe Makings is the core member, often getting assist from colleagues. And whereas it is a testomony to how success like that is attainable to your charity, we expect you’ll have much more confidence after you learn their methods.
So how’d they do it? The charity’s Head of Fundraising Hayley Wessier and Senior Occasions Fundraising Officer Zoe Makings shared how they broke their very own file in 2024 – learn on to seek out out.
3 methods Leukaemia Care achieved fundraising success in London Marathon
Construct a sturdy fundraiser screening course of
Whereas Leukaemia Care’s marketing campaign met its goal in 2023, they struggled filling out their workforce, had a excessive dropout fee mid-campaign, and had some fundraisers elevate tons whereas others didn’t meet their aim.
To enhance, the workforce constructed a screening course of to make sure extra devoted fundraisers.
Upon making use of for a spot, runners wanted to have a plan for his or her fundraising or affirm they’d pay the cash themselves. In the event that they have been profitable, they’d two weeks to arrange a JustGiving Fundraising Web page or else they’d lose their place.
“Our supporters most popular utilizing JustGiving – they trusted the platform and have been extra accustomed to it.”
LEUKAEMIA CARE
Guarantee fundraisers know what’s anticipated
Studying from the earlier yr, the workforce made their milestones and deadlines clearer, so fundraisers knew what they have been accountable for.
“We introduced in using docusign to make sure individuals learn and understood the [Terms & Conditions]. A number of locations to signal ensured [people understood] issues resembling dropping out, milestones, and expectations.”
LEUKAEMIA CARE
The workforce additionally made telephone calls to fundraisers who have been caught with their fundraising or behind on assembly their fundraising milestones to assist them alongside.
| Charities that begin early elevate extra! Our London Marathon hub is constructed particularly for charities. Create your JustGiving Marketing campaign Web page in just a few steps, get professional assets, and begin fundraising now for London Marathon 2025. Go to the London Marathon Fundraising Hub |
Preserve momentum with constant communication
Leukaemia Care used e-mail as a major sort of communication methodology (Zoe emailing runners manually in Outlook). However they went far past this to construct belief and keep related within the minds of their fundraisers. Right here’s are the opposite communication channels the charity used:
- A personal fundraiser Fb Group. First-time runners particularly beloved the group facet of this. The charity used their Group to maintain the dialog going, run polls, and verify in with their workforce with updates and help.
- Customised fundraiser assets. Zoe mentioned, “We’ve got digital assets on our web site like sponsorship types, bake sale packs, quiz night time packs, A-Z fundraising concepts, and much extra.” The charity additionally sends supplies upon request, like assortment bins, leaflets, and banners.
- Fundraiser competitions. To encourage early fundraising, the charity held a contest the place everybody who raised £1000 by November would win a branded steel water bottle.
- A stay occasion. The charity’s stay occasion helped fundraisers meet one another and the charity’s workforce. “Our fundraisers beloved having a digital occasion within the months earlier than London Marathon. We had a working coach to talk the previous 2 years, and this has actually made a distinction.”
- A race day cheer level. Leukaemia Care exhibits as much as the marathon and cheer their runners on!
- A digital certificates. Individuals like to be recognised. Zoe arranges for fundraisers to obtain certificates, and high fundraisers obtain trophies with their title and the quantity they raised as soon as they full the marathon.
Add slightly extra to your software course of. Give a bit of additional help. It’s superb what going the additional mile can do to your charity.
Leukaemia Care raised greater than £687,000 of their London Marathon marketing campaign, with a mean Fundraising Web page worth of £2,719. We normally inform charities to intention for a mean of £2,500 – so this actually knocked it out of the park!
Methods JustGiving will assist your charity elevate extra in London Marathon 2025
At JustGiving, we do every thing we will to assist your charity elevate extra in London Marathon. In spite of everything, charities utilizing JustGiving raised a record-breaking £42 million in 2024, and we’re aiming to assist enhance that even larger in 2025.
An important first step to elevating extra in London Marathon, is early web page creation. We’ve bought some thrilling giveaways, incentives, and methods up our sleeves that will help you encourage fundraisers to set their pages up as early as attainable.
Right here’s a preview of just some factor we’ve plans and how one can get forward in your fundraising:
- Encourage web page creation as quickly as you’ve accepted your runners
Launching in June, we’ll give 4,000 London Marathon runners a £5 donation once they create their fundraising web page on JustGiving.
- Enhance your activation fee and incentivise runners to create their web page
We’ll give three £2,000 donations away every month (September – November) to London Marathon runners who obtain a donation on JustGiving.
- Maintain momentum and encourage fundraising latecomers to get began
Launching early 2025, we’ll give away £100 every week (till occasion day) to a London Marathon fundraiser utilizing JustGiving. The extra donations they obtain, the extra possibilities to win in our weekly draw.
- Runna teaching app
Runna is the UK’s no. 1 rated working teaching app. With the JustGiving x Runna partnership, JustGiving fundraisers can get two weeks free, plus a £10 donation to their Fundraising Web page!
- Our London Marathon fundraising useful resource library
On our London Marathon fundraising hub, the place runners can get related with others, learn to elevate extra money, and see examples of others’ success.
Plus extra to come back!
And naturally, you and your supporters deserve the very best, so we’ve bought the fundamentals lined too:
- Uninterrupted entry to your charity account
- At all times-on web page creation + checkout optimisation
- Fundraising stewardship for runners
- Professional recommendation and help for charities on the JustGiving Weblog
And we present up when your supporters want us most. We’re there on race day, yearly, cheering your runners on, and we will’t wait to be again in 2025.
Create your charity’s London Marathon 2025 Marketing campaign Web page now
Charities used JustGiving to lift over £42 million for his or her causes in London Marathon 2024. Begin elevating cash now with the world’s most trusted platform.
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