Welcome everybody! Welcome to the 383rd episode of the Monetary Advisor Success Podcast!
My visitor on at this time’s podcast is Troy Sharpe. Troy is the Founder and CEO of Oak Harvest Monetary Group, an RIA based mostly in Houston, Texas, that oversees roughly $750 million in property underneath administration for about 1,000 shopper households.
What’s distinctive about Troy, although, is how his agency’s emphasis on driving natural progress by means of a multi-pronged advertising and marketing technique, together with a radio present, in-person seminars, and most substantively and scalably, a YouTube channel, that has allowed the agency to develop its AUM from $85 million to $750 million throughout simply the previous 5 years.
On this episode, we speak in-depth about Troy’s strategy to advertising and marketing, from how his agency has constructed a robust prospect pipeline partially by taking instructional subjects he coated in his seminars and turning them into YouTube movies geared toward his agency’s goal shopper of pre-retirees and retirees, why Troy usually doesn’t problem fast calls to motion throughout these movies to get prospects, as an alternative preferring to construct belief with viewers over time and offering them a path of breadcrumbs to search out their manner again to the advisory agency after they’re prepared, and the way Troy buildings his advertising and marketing efforts into what he characterizes as brief, medium, and long-term advertising and marketing initiatives, for which he targets an total ROI of producing 3 occasions the {dollars} in new income for each advertising and marketing greenback spent.
We additionally discuss how Troy’s agency has employed a variety of advertising and marketing professionals to enhance the efficiency of its advertising and marketing campaigns, how Troy has additionally grown his advisor workers to satisfy the wants of the quickly increasing shopper base, and adopted a 3-advisor pods strategy to make sure shoppers have touchpoints with a number of advisors (and that advisors can focus their work on what they do finest), and the way Troy created a system for his agency referred to as the “Retirement Success Plan” that encompasses their strategy to dynamic retirement revenue planning, incorporating each a shopper’s willingness and capability to take danger, after which producing a spending plan that adapts (and that the agency screens) over time.
And make certain to hearken to the top, the place Troy explains why he believes that his agency’s skill to speak in a jargon-free manner that prospects can relate to is what’s actually driving his agency’s progress (throughout all of the in-person, radio, and video channels it markets in direction of), how Troy discovered persistence and the have to be extra measured when committing to a brand new advertising and marketing technique that typically takes 6-12 months to actually begin to pan out, and the way Troy’s fixed progress focus has usually led to plenty of self-doubt over whether or not he was over-investing and nonetheless not attending to the place he wished to be, and the way the e book “The Hole and the Acquire” helped to construct extra appreciation for a way far the agency has already come.
So, whether or not you are all for studying about leveraging YouTube movies to drive shopper progress, easy methods to measure advertising and marketing effectivity and set objectives for the output of promoting spend or easy methods to handle a quickly rising agency, then we hope you take pleasure in this episode of the Monetary Advisor Success podcast, with Troy Sharpe.
