Thus far on this sequence about Inclusive Fundraising, we’ve centered on studying and a spotlight points that make studying a problem for many individuals — by some accounts, about 20% of the inhabitants within the US offers with these challenges.
There’s one other set of points that make studying troublesome for much more folks: visible acuity points. These vary from presbyopia (which impacts almost everybody of their 40s or older to finish blindness — and every part in between.
Since donors are principally folks within the 60s and up, the proportion who take care of visible challenges approaches 100%
Should you care about being accessible to everybody and making it attainable for everybody to take part in your trigger — you should care quite a bit about design that promotes readability.
Listed below are some ideas that may make your messages extra accessible for extra folks:
- Font. Select clear, uncomplicated fonts. Keep away from fonts with very skinny strokes. (Trace: if the font identify consists of “Mild” or “Additional Mild” it’s most likely tremendous exhausting to learn. In print, favor serif fonts.
- Font measurement. If you need folks to learn it, use 12 level or bigger.
- Sort colour. Black. Another colour for physique sort is meaningfully tougher to learn. (Different colours for headlines may be okay — if the colour is darkish.)
- Background colour. White. Colour behind sort makes it exhausting to learn. And by all means, don’t place sort over a photograph!
- Reverse sort. Simply don’t do it. Ever.
- White house.
- Line size. Most line size: 55–60 characters. Past that it’s a barrier to studying.
- Spacing between strains. Additionally referred to as “main,” after the outdated days when strains of sort had been separated by strips of lead (the steel). Traces shouldn’t be too shut or too removed from one another. Main needs to be 1.5 to 2 factors.
- Paper sort. Keep away from utilizing shiny end paper. It casts undesirable reflections that degrade readability.
That is removed from every part you must find out about design for readability. Arising, we’ll take a look at design for display screen readers, a beautiful (and steadily enhancing expertise) that makes digital content material far more accessible for a lot of readers.
