I don’t know what the trigger is, however many people are discovering folks space taking so much longer to decide.
And greater than that, they’re not responding to any of our observe up.
That is arduous in fundraising, isn’t it? Most nonprofits aren’t asking for subsequent yr’s funds. They want the cash now.
Whereas I’m in favor of considerate philanthropy, nonprofits have a tendency to wish a solution. To know if they need to preserve following up or if they need to transfer on. The dialog must be a dialogue. A forwards and backwards.
Your Position is NOT to Determine for Your Donor
Regardless of the trigger, one factor I do know: don’t make the choice for the donor.
Resist the urge to take their silence as a call. The donor hasn’t mentioned “no” till the donor has mentioned “no.”
As arduous as it may be to do, preserve constant and sort along with your observe up. If the donor didn’t say sure or no to the ask, they should be interested by the donation.
Honor them sufficient to allow them to let you know their choice.
Some time again, impressed by the guide Go For No!, I wrote a publish known as “Generally it is advisable go for no.” You may be shocked to search out you just like the expertise of constructing a recreation of getting no’s.
So dangle in there. Silence is simply silence. Not a no.
In the event you want observe up reminders, be happy to enroll in my Comply with Up Friday emails. Whereas not particularly written to fundraisers, you’ll see how relevant the observe up concepts are in your work.
