Contemplate the next situation: You’re listening to your usually scheduled radio present when it’s interrupted for the station’s annual pledge drive. You hear the on-air host making an attraction—“Fundraising is a vital a part of what we do at Public Broadcasting Station, and it’s probably the most environment friendly solution to supply funds wanted to provide our listeners with instructional, inspirational, and entertaining content material. To not point out, 1000’s of employers provide matching presents for public media like us, which means your contributions can go twice as far in your favourite applications.”
Pledge drives and different revenue-generation efforts are essential for acquiring sustainable funding and delivering high-quality content material to widespread communities. Incorporating matching present alternatives into your media group’s outreach can go a great distance!
On this submit, we’ll discover how nonprofits within the media sector can leverage matching presents to amplify their impression, improve donor engagement, and in the end enhance their broadcasts. We’ll cowl the next matters under:
Let’s get began!
The Fundamentals of Matching Presents for Public Media Teams
Matching presents for public media teams is a class of philanthropy by which firms match donations to the general public broadcasting companies their staff financially help. This makes it a vital type of office giving for these organizations, empowering donors to double and even triple the worth of their presents with out reaching again into their very own wallets.
All a donor usually has to do is full a temporary on-line request kind for his or her employer to evaluation and disburse match funding to your trigger.
The advantages of matching presents for public media organizations are important and widespread. Profitable donation-matching ensures that public media retailers, equivalent to radio applications and tv networks, are extra sustainably funded to higher serve the group’s wants and pursuits. In the meantime, donors really feel extra deeply linked to the broadcasts they play a direct position in supporting by way of monetary donations and matching presents!
Match Extra Presents With Double the Donation
Get a sneak peek of the industry-leading matching present automation answer, 360MatchPro.
5 Corporations to Know That Match Presents to Public Media
Over 65% of Fortune 500 firms present donation matches to the nonprofits their staff help. Take a look at the examples under to discover prime applications that actively match presents to public broadcasting organizations like yours!
Warner Bros. Discovery
Minimal donation quantity: $10
Most donation quantity: $1,000
Match ratio: 1:1
Eligible staff: Half-time, full-time
Eligible nonprofits: Many nonprofits, together with public media
Warner Bros. Discovery is a main instance of an employer partaking its workforce by way of collaborative philanthropy. The corporate presents two beneficiant giving applications by which its employees are inspired to donate their time and cash to qualifying nonprofits: matching presents and volunteer grants, respectively.
Every year, full-time and part-time staff have the possibility to request as much as a mixed $1,000 in matches and grants for his or her favourite causes—of which your public media group could also be included.
Be taught extra in regards to the matching present program.
The Walt Disney Firm (incl. Hulu, Marvel Leisure, ABC)
Minimal donation quantity: $25
Most donation quantity: $25,000
Match ratio: 1:1
Eligible staff: Half-time, full-time
Eligible nonprofits: Most nonprofits, together with public media
The Walt Disney Firm is one other main company identified for maximizing worker participation in philanthropy. With a lofty most threshold of $25,000, present crew members are inspired to offer generously to their favourite nonprofit causes—and to have these presents matched, dollar-for-dollar.
Disney’s matching present program can be inclusive of its subsidiaries, too, which means Hulu, Marvel Leisure, and ABC staff are welcome to take part.
Be taught extra in regards to the matching present program.
Sony Company
Minimal donation quantity: $10-$50
Most donation quantity: $1,000-$2,000
Match ratio: 1:1
Eligible staff: Full-time, choose retirees
Eligible nonprofits: Most nonprofits, together with public media
Sony Company, encompassing subsidiaries equivalent to Sony Footage Leisure, Sony Company of America, and Sony Electronics, operates just a few beneficiant matching present applications that your crew would possibly need to benefit from. These efforts goal to help staff’ charitable giving and reinforce the corporate’s dedication to social duty
Remember that the eligibility standards and submission processes range throughout Sony’s totally different entities, so it’s necessary to pick out the right employer from the database search software!
Be taught extra in regards to the matching present program.
Fox Company
Minimal donation quantity: None
Most donation quantity: $1,000
Match ratio: 1:1
Eligible staff: Full-time
Eligible nonprofits: Most nonprofits, together with public media
Fox Company is devoted to partaking its staff and supporting the communities it serves by way of its matching present program. As a part of the initiative, this system matches the presents its present full-time staff make to a variety of nonprofits. And your public media group is probably going included!
By empowering its staff to offer again and amplifying their charitable efforts, Fox Company reinforces its dedication to doing good, creating optimistic change in its staffs’ communities all over the world.
Be taught extra in regards to the matching present program.
Minimal donation quantity: None
Most donation quantity: $10,000
Match ratio: 1:1
Eligible staff: Half-time, full-time, board members
Eligible nonprofits: Most nonprofits, together with public media
Along with its standout Google Advert Grants program, one of many major methods Google participates in philanthropy is by matching staff’ charitable presents. With its matching present program, the corporate doubles donations to 1000’s of nonprofits, successfully multiplying the impression of crew members’ contributions.
Then, going a step additional, Google additionally presents an extra $10,000 match restrict for donations going to catastrophe or worldwide reduction! To not point out, matching funds that staff increase by way of peer-to-peer fundraising occasions like runs, walks, and rides.
Be taught extra in regards to the matching present program.
Suggestions & Methods for Spreading the Phrase About Matching Presents
Implementing a well-thought-out matching present fundraising plan is an integral step in bridging the information and funding gaps many organizations see. The next ideas and methods will empower public broadcasters such as you to maximise donations, construct stronger relationships with particular person and company donors, and attain fundraising targets extra successfully and effectively than ever earlier than.
1. Incorporate matching present data in pledge drives and on-air appeals.
Public media stations usually closely depend on annual pledge drives to generate the funding wanted to energy their operations. Thus, you’ll need to closely promote matching presents all through such efforts.
For this technique, we suggest incorporating details about matching present applications straight into your on-air appeals. As you introduce your marketing campaign and make the ask of your viewers and listeners, mentioning the chance for presents to be doubled can go a great distance. In actual fact, matching present analysis signifies that 84% of donors could be extra doubtless to offer if a match is obtainable, whereas 1 in 3 say they’d give a bigger quantity.
High tip: Kickstart your efforts utilizing our free matching present attraction script under!
2. Leverage and improve supporter loyalty with matching presents.
Matching presents not solely improve the monetary impression of one-time particular person presents but additionally function a strong software for constructing supporter loyalty. When donors see that their contributions are going twice as far, they really feel double the sense of connection and satisfaction of their help of the group. And it makes them need to keep concerned in the long term, in the end lengthening and enhancing the donor journey.
For public media teams, that is important—as nonprofit broadcast companies are sometimes powered by a gaggle of dedicated, long-term supporters. Moreover, highlighting matching present alternatives demonstrates the station’s dedication to stewarding its monetary property responsibly, additional strengthening the bond between the station and its donors.
3. Supply distinctive incentives for matching present participation by donors.
One solution to encourage donors to benefit from matching present alternatives is by rewarding them for doing so. Supply distinctive incentives for match-eligible donors who in the end take the steps to request a match from their employer in your behalf. These would possibly embody:
- Branded attire (equivalent to t-shirts, hats, and hoodies)
- Different branded merchandise (pens, stickers, mugs, and so forth.)
- Unique entry to digital assets
- Personalised eCards or digital greeting playing cards
- Inclusion in a donor wall or on-air recognition
To not point out, as a much less tangible incentive, let your viewers know that taking part in matching presents will permit your crew to succeed in its fundraising targets sooner. Chances are you’ll even have the ability to wrap up your pledge drive and return to viewers’ and listeners’ usually scheduled programming early.
4. Combine an identical present answer into your fundraising toolkit.
To streamline the method of capturing matching presents for public media organizations like yours, it’s important that groups combine an automation answer into their software program toolkits. Fortunately, Double the Donation’s 360MatchPro integrates with the main public media fundraising platforms to make sure fast and simple implementation.
As soon as geared up with an identical present answer, your group can be set to mechanically establish matching present alternatives, educate donors in regards to the course of, and facilitate the submission of matching present requests. The software simplifies the executive burden on broadcast employees and even ensures that no matchable presents slip by way of the cracks.
Match Extra Presents With Double the Donation
Get a sneak peek of the industry-leading matching present automation answer, 360MatchPro.
Pattern Scripts | Advertising and marketing Matching Presents to Your Public Media Viewers
Kick off your group’s matching present promotional efforts with these customizable scripts and templates. Bear in mind: educating your viewers in regards to the matching present alternative will increase the chance that donors request their matches.
On-Air Pledge Drive Script: Template #1
“Good [morning/afternoon/evening], [viewers/listeners]! As we embark on our annual pledge drive, I need to begin with a pop quiz: What do firms like Disney, Google, and SONY Company (together with 1000’s of others) have in widespread?
When you stated that all of them match staff’ donations to nonprofit teams like ours, you’d be appropriate. Which means your donation to [Public Media Organization] could possibly be matchable, stretching twice as far in your favourite broadcast applications.
To examine in case your employer participates in matching presents, head to our Match Web page at [URL] to seek for your organization. Then, make your pledge on-line or by calling now at [station phone number]. Thanks for all of your help, and let’s make this pledge drive one for the books!”
Phonathon Script: Template #2
“Good [Morning/Afternoon/Evening], [Recipient]! My title is [Name], and I’m calling on behalf of [Public Media Organization]. We’re reaching out to our valued supporters such as you immediately to share an thrilling alternative to help our station.
Do you know that your donations to [Public Media Organization] could also be eligible for a match out of your employer? That’s proper! Hundreds of firms match crew members’ presents, doubling or generally tripling the worth of every greenback an worker donates.
When you present the title of your employer, I can do a fast search of our firm database to see when you qualify for a match! Then, I’ll stroll you thru the method of giving and finishing the request course of to maximise your help for our group.
Your generosity is instrumental in serving to us ship enriching content material to our group, and we deeply recognize your dedication to [Public Media Organization]!”
E-mail: Template #3
Topic: Double your help for public media like [Public Media Organization]
Expensive [Recipient],
I hope this e mail finds you effectively. As a valued supporter of the [Public Media Organization] household, we needed to see when you have been accustomed to company matching present alternatives. If not, right here’s a short overview:
Tons of companies double and even triple their staff’ contributions to causes like ours. This implies each greenback you give could possibly be matched by your employer, successfully doubling the impression of your help for our programming and group initiatives.
? Right here’s how one can take part:
- Go to our donation web page at [URL] to make your contribution.
- Test in case your employer presents an identical present program on our web site search software: [URL]
- If eligible, submit an identical present request to double your impression on our group.
Your ongoing generosity performs a vital position in sustaining our mission to provide and provide informative, entertaining, and enriching content material. Thanks for contemplating this chance to maximise your help for [Public Media Organization]!
Heat regards,
[Name]
[Title/Position]
[Public Media Organization]
Tweet: Template #4
Thrilling information—your help for [Public Media Organization] would possibly have the ability to make a good greater impression! Because of company matching present applications, 1000’s of donors’ presents are matchable by their employers. See if your organization matches by utilizing the search software right here: [URL]
#MatchingGifts #DoubleYourImpact #NonprofitFundraising #CommunitySupport #PublicMedia
Remaining Ideas
Harnessing the facility of matching presents presents a useful alternative for public media organizations. When built-in right into a fundraising technique successfully, broadcasters are geared up to amplify impression, have interaction supporters, and in the end elevate programming. And this chance is solely anticipated to develop. Which means now’s your probability to ramp up your efforts, put money into expertise, and drive extra matching presents to completion.
Occupied with extra ideas and methods to drive matching presents for public media teams like yours? Hold studying these further advisable assets:
