One of many exhausting truths about fundraising is that: fundraising isn’t all the time enjoyable.
Good fundraising is
- tedious,
- meticulous,
- common,
- nice persistence. (Even once you don’t really feel like being nice.)
In the event you’re not getting the outcomes you need, take a look at your personal exercise. For instance, if “nobody” is getting again to you, are you actually trying to attach with folks? Or are you simply making a pair calls? The Veritus Group reminds us it will probably take six or seven makes an attempt to truly join with main reward donors.
Or possibly you’re not even reaching out. Typically it feels safer to have an extended prospect checklist with none “no’s” than to truly attain out to folks. Perhaps it’s time to get a bit uncomfortable by reaching out to them.
The excellent news? Exercise does produce outcomes. Don’t assume you’ll wait till the autumn. Or till year-end. Each time of the 12 months has individuals who’ll give.
Don’t develop weary in doing the precise issues. It’s our job to maintain in entrance of them and be prepared for the people who find themselves prepared to offer now.
It’s our job to proceed to be pleasantly persistent. Typically it’s boring. However it’s the muse of excellent fundraising.
