This text is contributed by Murad Bushnaq, Founder and CEO of Morweb.
As a nonprofit skilled, you perceive the significance of a powerful on-line advertising technique. By tapping into digital channels and creating high quality content material, your group can increase its attain, increase its following, and direct supporters to get additional concerned in your efforts, whether or not that’s by donating, volunteering, or collaborating in your occasions.
Two of the largest property nonprofits have to extend their on-line visibility are their web site and social media presence. Fairly than treating these as standalone instruments, your nonprofit ought to combine them to create two-way visitors between these platforms and successfully introduce new audiences to your trigger (and maintain them actively engaged).
Connecting your web site and social media is straightforward when you’ve got the best instruments and methods. On this information, we’ll cowl the highest tricks to unify your advertising technique:
- Share your web site content material
- Encourage sharing with social media buttons
- Add social media reside feeds to your homepage
- Use social media as a fundraising instrument
By pairing your newfound data with a content material administration system (CMS) constructed for nonprofits, you’ll be properly in your strategy to increase your follower depend and website guests. Let’s start.
1. Share your web site content material
Your nonprofit web site accommodates a wealth of data and sources that may be simply reworked into partaking social media posts. That is an efficient technique for enhancing content material creation in your social media profiles, as you’ll start to create pure alternatives for social media followers to discover your web site.
For instance, let’s say you need to spotlight your annual year-end fundraising occasion on social media. You would possibly embody a photograph from the final time you hosted the occasion, then embody a mobile-friendly hyperlink within the caption to your occasion touchdown web page. This manner, when you intrigue your social media followers along with your thrilling occasion, you possibly can instantly direct them to study extra occasion particulars and register in your web site.
Listed here are a number of forms of content material you possibly can put up on social media to pique your followers’ curiosity and efficiently cause them to your website:
- Movies. Your nonprofit would possibly have already got movies in your web site that cowl your historical past, introduce your staff and volunteers, or spotlight your occasions and packages. As an alternative of making new movies, repurpose these movies by sharing them in your social media. That is a straightforward strategy to generate extra content material in your social media channels and level viewers to your web site to get extra info.
- Podcasts. In case your nonprofit data an everyday podcast or seems on a visitor podcast, share snippets of the episode(s) on social media and direct followers to your web site to take heed to the complete factor. A podcast could be a nice outlet for serving to your supporters get to know your workers and volunteers via interviews, drumming up pleasure for upcoming occasions, and discussing present occasions or societal points associated to your trigger.
- Weblog posts. Maintaining along with your web site’s weblog means that you’re constantly creating new content material on your web site. This will translate into constant new content material associated to your tasks or upcoming occasions on your social media profiles! Share sneak peeks of weblog posts on LinkedIn or Fb to intrigue your followers, then cause them to your web site to learn the entire piece.
Create a content material calendar that features what can be revealed in your web site and when it will likely be shared on social media. This can allow you to keep on observe with posting in each locations often so your followers and web site guests have new content material to learn and think about.
2. Encourage sharing with social media buttons
Placing social media buttons in your weblog posts, internet pages, and donation kind can empower your supporters to share these sources on their very own feeds when it’s recent on their minds. With one simple click on, they’re on their strategy to making a put up about your nonprofit for his or her followers to see.
To allow social sharing in your web site with ease, your nonprofit must work with the best web site builder. Morweb’s information to the most effective nonprofit web site builders recommends on the lookout for a CMS that means that you can add social sharing buttons for widespread platforms together with Instagram, Fb, and LinkedIn—with no coding required, saving your nonprofit worthwhile time.
When you launch your social sharing buttons, place them by your navigation bar to verify they’re prominently displayed on related internet pages. You may as well design them to match the branding of your web site, together with the typography and coloration scheme, in order that they mix properly along with your website.
3. Add social media reside feeds to your homepage
In case your nonprofit CMS gives a social media module, you possibly can simply add social media reside feeds to your web site. Dwell feeds robotically replace while you put up on social media to show your new content material. Select your most lively accounts to showcase in a reside feed, as this can guarantee your supporters are seeing recent content material.
A social media reside feed is a good instrument for displaying that your group is lively on each your web site and your social media profiles. By demonstrating that your group is often updating its content material and interacting with supporters on numerous platforms, your group will seem extra organized, accessible, and reliable.
For instance, if a supporter is excited by volunteering along with your group on Giving Tuesday and sees a recently-updated social media reside feed that signifies an lively on-line presence, they’ll know that your “Volunteer Info” web page is probably going correct and up-to-date, too.
To encourage the stream of visitors between your web site and social media profiles, put a “Comply with Us” button close to your reside feeds. This can assist your web site guests take their exploration of your trigger a step additional and get common updates in your group’s work of their social media feeds.
4. Use social media as a fundraising instrument
Each your web site and social media profiles may also help you pull in on-line donations on your trigger. By leveraging each of those instruments collectively, you possibly can increase the help your group is receiving. To take action, you’ll have to encourage each your social media followers and web site guests to make use of the web giving instruments hosted in your web site.
Listed here are a number of concepts for getting began:
- Arrange a Fb fundraiser that leads supporters to your on-line donation web page. Fb is a wonderful platform for on-line crowdfunding. As a result of Fb handles cost processing charges, 100% of the cash raised goes on to your group. For the Fb fundraiser, your supporters will use Fb Pay, however make certain to incorporate a hyperlink to your donation web page in your fundraising web page to encourage further contributions after the marketing campaign ends and even join month-to-month giving.
- Encourage peer-to-peer fundraisers to put up. In line with OneCause, peer-to-peer fundraising empowers your loyal supporters to take the fundraising reins and introduce your trigger to folks of their private networks. Have your prime supporters create peer-to-peer fundraising pages on-line, then instruct them to share hyperlinks to their pages and your web site on social media. This manner, their followers may give and study extra about your trigger, resulting in better involvement down the road.
- Share details about easy methods to enhance affect in your social media profiles. Put up on social media about ways in which donors can simply give extra. For instance, when you accomplice with an identical reward firm to embed an identical presents database in your donation web page, you possibly can create a associated social media put up. In your put up, you can talk about easy methods to test whether or not you qualify for matching presents and share it along with your donors to allow them to reap the benefits of their employers’ company philanthropy efforts.
Social media provides you the chance to advertise your group’s fundraising campaigns to your group of present supporters, however don’t overlook that it additionally allows you to join with new supporters. Encourage your supporters to share your fundraisers with their very own private networks to extend your attain.
The Gist
By utilizing your social media to advertise your web site and vice versa, you possibly can stage up your donor engagement, create stronger relationships with supporters, and produce in additional income. First, you’ll want to verify your web site and social media are up to date and accessible, so remember to work with instruments like ready-to-go web site templates and social media schedulers to construct out a powerful digital presence. Keep in mind to maintain your viewers in thoughts and plan out mission-centric content material that can resonate along with your supporters.
